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Marketing Intermediaries :
Firme independente care asista fluxul bunurilor si serviciilor de la producatori catre consumatorii finali; includ agenti, vanzatori en gros, retaileri; agentii care ofera servicii de marketing; companii de distributie fizica; institutii financiare. Se mai numesc si Middlemen. Vezi Marketing Channels.
Engleza: Independent firms which assist in the flow of goods and services from producers to end-users; they include agents, wholesalers and retailers; marketing services agencies; physical distribution companies; and financial institutions. Also referred to as Middlemen. See Marketing Channels. |
